MERCHANT STORIES
Empower merchants to connect with their customers
Interaction designer
Visual designer
Prototype
Usability testing
Visual designer
Prototype
Usability testing
1 ux researcher
2 product designers
1 illustrator
1 product manager
10+ engineers
2 product designers
1 illustrator
1 product manager
10+ engineers
4 months
My role
Team
Duration
While merchants do everything in their power to communicate directly with their customers, they have few ways to do so on Eats.
Problem statement
Customers
If a merchant has a promotion, new menu item or other update – customer has to open the app and look for that store.
Have no way of knowing what's going on with their favorite stores
Merchants
Merchants are more than just a storefront.
They want ways to connect with their customers, share their story and build loyal relationships.
They want ways to connect with their customers, share their story and build loyal relationships.
Want a way to connect with their Eats customers
How might we increase customer demand via connection between merchants and customers, while curating relevant and timely content?
Focus
CHOSEN SOLUTION
Global solution
Engaging, familiar pattern that supports are more immersive browsing experience.
Stories
DESIGN ITERATIONS
Stories design iterations.
SOLUTION
Feed
Stories from favorited stories are shown first, followed by stories in your neighborhood.
Mobile app
Storefront
Stories can be access via the storefront if there are active stories.
Mobile app
Story
Full screen stories show both programmatic and custom content.
Mobile app
Campaigns
Inviting merchants to participate in marketing campaigns.
Mobile app
Merchant
Merchants can create a custom story in the Marketing section.
Admin panel
RESULTS
$XXm
$XXm
What are the results for business?
Increase in orders on the Uber Eats platform.
Incremantal $XXm annually.
Incremantal $XXm annually.
Increase in orders per customer at participating merchants. Incremantal $XXm annually.
READY TO CREATE
A HUMAN EXPERIENCE?
